A Fresh Start to Healthcare
Start Health is reimagining healthcare as simple, transparent, and empowering—pioneering a reimbursement model that is designed to be HSA-eligible*, aligning financial and physical wellness, rewarding smart choices, and transforming healthcare.
The Start Health Vision
At Start Health, we believe healthcare should be simple, transparent, and empowering. Co-founded by President, John A. Anderson, MBA (HOM), and Executive Chair, Dave Hall, Start Health was born from a shared conviction that the U.S. health system, though vast and complex, can be rebuilt around human potential rather than bureaucracy. Our mission is not just to reduce costs, but to restore control, confidence, and clarity to every individual navigating their health journey.
We are pioneering the nation’s first reimbursement model designed to be HSA-eligible*, designed to align financial wellness with physical wellness. By blending modern technology with time-tested principles of fiscal responsibility, Start Health transforms healthcare from a reactive expense into a proactive investment. Our platform rewards members for smart decisions, delivers network freedom, and enables them to invest in their own future through tax-advantaged health savings—all while cutting premiums by as much as 83%.
The Start Health vision is bigger than insurance. It’s a movement toward a health economy of transparency and trust, where care is priced fairly, outcomes are measurable, and members—not institutions—own the data, the dollars, and the decisions. Every product we design reflects our belief that innovation must serve empathy, and that genuine progress begins with simplicity.
As the healthcare landscape evolves, Start Health stands at the intersection of health, finance, and blockchain technology, building the framework for decentralized reimbursement and member-driven verification. Together, these innovations promise a future where healthcare transactions are instantaneous, auditable, and governed by shared values, not hidden contracts.
With deep roots in healthcare leadership and entrepreneurial innovation, John A. Anderson and Dave Hall lead a team devoted to creating meaningful change—one member, one claim, and one community at a time. Start Health isn’t just changing how people pay for healthcare; we’re starting something better—a new era of empowerment, affordability, and transparency.
Our Mission
Start Health set out to solve one of healthcare’s biggest challenges: rising costs and lack of transparency. We noticed a gap for healthy people who were overspending on insurance they rarely used, with little control over their care. We believe our solution gives members clear pricing, flexible options, and smarter ways to manage and pay for healthcare.
Meet the Team
John A. Anderson
PRESIDENT
Kayley Herrmann
VP of OPERATIONS
Ken Shepherd
VP of MARKETING & SALES
Porter Stotts
REVENUE & ACCOUNTING MANAGER
Bret Shepherd
MANAGER OF DATA STRATEGY
Hiday Thoman
PROJECT MANAGER
Michael Stanley
BROKER RELATIONS MANAGER
Darien Adams
BROKER NETWORK MANAGER
Tamarha Osazuwa
CLAIMS PROCESSING MANAGER
Fayth Shepherd
BUSINESS ANALYST
Siaosi (George) Manu
CREATIVE DIRECTOR
Amanda Johnson
CONTENT MARKETING MANAGER
Sheila Youngberg
MEMBER EXPERIENCE MANAGER
Whitney Morante
MEMBER SUPPORT SPECIALIST
Lorryann Lopez
MEMBER SUPPORT SPECIALIST
Core Values
As the new kid on the block, we bring fresh eyes and bold ideas—backed by deep experience in the industry. We know it’s time for a better way and strive to live by our core values to bring members the best service and experience possible.
Client-Centered Focus
We exist entirely for our clients. Our commitment is to empathize with and care deeply about their lives.
Relentless Improvement
We are dedicated to continuous enhancement while staying true to our core beliefs about our insurance products and model.
Transformative Impact
We are driven by a passion to create meaningful change in the world through our innovative approach to health insurance.
Daily Difference
Our mission is to make a positive impact every day, touching the lives of our families, colleagues, and clients.
83%
In Premium Savings
4.9/5
Satisfaction Rating
40%
Average Procedure Savings
More Places to Start
We’ve been hugely successful in Utah, as more and more people want a simpler, more transparent way to do healthcare—and we’re ready to bring it to more states. As we continue to grow, we want to hear from you. Where should Start Health go next?
Join Our Mission
At Start Health, our mission is to give you the tools to take control of your healthcare. We do this with a simple, transparent approach to benefits, a platform to compare and shop for the best care at the best price, and a plan designed to be HSA-eligible. By combining these elements, we empower our members to make smarter choices, save money, and transform the way healthcare works.
Get Added Peace of Mind with Start Shield
Your Start Health base policy already provides comprehensive coverage on a fixed reimbursement schedule-typically 110-145% of Medicare rates. Once your deductible is met, Start Health covers 100% of eligible medical expenses up to our fixed reimbursement schedule. If your provider charges more than the reimbursement rate, you're responsible for the difference.
Start Shield helps when your provider charges more than your base policy covers, after the base policy's deductible has been met. It pays 80% of the extra costs above your base policy's reimbursement, until you reach your Max Out-of-Pocket:
- $8,000 for individuals
- $16,000 for families
Once you hit that limit, Start Shield covers 100% of any remaining costs beyond what your base policy pays. Start Shield only applies to in-network procedures and only after the base policy's deductible has been met. All emergency care is treated as in-network.
